About Us

FarmBuilderTM captures and manages the Whole Farm System: Soils, Pastures, Livestock and Performance Benchmarking. The FarmBuilder system is scalable to capture the entire industry and cow population. At this point in time, the value of the data and process will become more obvious to the farmers, and a transition to farmer co-funding via levy is the medium-term goal. The steady-state goal is to create an industry appropriate system that provides fact-based evidence to drive localised productivity improvement. The long-term NZ experience is that between 2 to 4% productivity improvement can be achieved year on year, roughly half of this is management improvement, and the other half is from genetic gain resulting from evidence-based identification of high-performing cow families and bulls. The NZ system has diverged significantly from the US and European systems and genetics over the past 40 years to maximise the utilisation of its low-cost pasture.